{"id":33286,"date":"2024-01-31T10:53:04","date_gmt":"2024-01-31T09:53:04","guid":{"rendered":"http:\/\/www.sma.unipr.it\/event\/visioni-impossibili-comunicazione-utopia-progetto-nelle-collezioni-csac-the-exhibition\/"},"modified":"2024-04-10T11:48:58","modified_gmt":"2024-04-10T09:48:58","slug":"visioni-impossibili-comunicazione-utopia-progetto-nelle-collezioni-csac-the-exhibition","status":"publish","type":"tribe_events","link":"https:\/\/www.sma.unipr.it\/en\/event\/visioni-impossibili-comunicazione-utopia-progetto-nelle-collezioni-csac-the-exhibition\/","title":{"rendered":"\u201cVisioni (im)possibili. Comunicazione, utopia, progetto in the CSAC collections&#8221;. The exhibition until 21 April"},"content":{"rendered":"<p>It is called <a href=\"https:\/\/www.csacparma.it\/\"><strong><em>Visioni (im)possibili<\/em><\/strong> the starting exhibition of a three-year collaboration linking the<\/a> <strong><a href=\"https:\/\/www.csacparma.it\/\">Communication Studies and Archive Centre &#8211; CSAC<\/a> of the University of Parma<\/strong>and the <strong>Municipality of Parma &#8211; Culture Department.<\/strong> A project that starts with a f<em>ocus<\/em> on the 1960s seen &#8220;in Bauhaus terms&#8221; and then unravels over the next few years to the 1970s and 1980s.<\/p>\n<p>At the heart of the initiatives are the inexhaustible collections that CSAC can boast, an extraordinary treasure trove of more than 12 million items.<\/p>\n<p>First stage <em>Visioni (im)possibili<\/em>in a format that will be repeated in the next two years: a double exhibition, one at the Valserena Abbey (CSAC headquarters) and one in a municipal exhibition space, each offering a different interpretation of the title, in a virtuous ping-pong game played on the red thread of the visual arts.<\/p>\n<p><strong>At Palazzo Pigorini<\/strong>, right in the historic centre, from 20 January to 24 March is the scene <em>Visioni (im)possibili. Spazio, luce, movimento in the CSAC collections<\/em>.<br \/>\n<strong>At Valserena Abbey<\/strong>, from 21 January to 21 April, <em>Visioni (im)possibili. Comunicazione, utopia, progetto in the CSAC collections<\/em>.<\/p>\n<p><strong>The exhibition at Palazzo Pigorini<\/strong> is dedicated to works of kinetic, programmed and visual art, all playing on the interaction between space, light and movement. La mostra esplora, attraverso le raccolte CSAC, le ricerche artistiche che si sono affermate nel panorama nazionale e internazionale tra la fine degli anni Cinquanta e gli anni Sessanta e che hanno posto al centro della propria attivit\u00e0 il rapporto tra arte e tecnologia, la dimensione progettuale e il lavoro di gruppo, proponendo nuovi metodi di visione del reale e una relazione attiva tra opera e spettatore.<br \/>\nThe selected works, created by some of the leading Italian and international exponents of these trends (<strong>Getulio Alviani, Davide Boriani, Ennio Chiggio, Gianni Colombo, Hugo Demarco, Gabriele Devecchi, Juraj Dobrovi\u0107, Horacio Garcia Rossi, Enzo Mari, Manfredo Massironi, Bruno Munari, Grazia Varisco<\/strong>), include both static works that generate optical effects and thus convey an idea of dynamism to the viewer, as well as aesthetic and interactive objects that give rise to real movement through the use of electric motors and light sources. In mostra molti lavori riferibili al contesto della celebre esposizione <em>Arte Programmata. Arte cinetica, opere moltiplicate, opera aperta<\/em> (1962), curata da Munari e Giorgio Soavi nei negozi Olivetti di Milano, Venezia e Roma.<\/p>\n<p><strong>L\u2019esposizione dell\u2019Abbazia di Valserena<\/strong> riflette, in prospettiva storica, su quale sia stata l\u2019eredit\u00e0 del Bauhaus, della sua lezione che pone la comunicazione visiva al servizio della societ\u00e0. Grazie alla ricchezza delle collezioni CSAC, ne \u00e8 scaturito un percorso di rilettura della sperimentazione creativa in particolare degli anni Sessanta, un momento in cui l\u2019arte, la moda, la fotografia, l\u2019editoria e la progettazione si sono sempre pi\u00f9 confrontate a vicenda, in una dimensione caratterizzata da una forte attenzione al sociale, spesso carica anche di tensioni utopiche. Si va dal superamento dell\u2019informale &#8211; con l\u2019intento prioritario di riportare l\u2019opera d\u2019arte in una relazione stretta con il pubblico, invitato a \u201cmettersi in gioco\u201d nell\u2019esperienza estetica \u2013 alle influenze pop, optical e spaziali nella moda, fino alla produzione in serie con i nuovi materiali plastici e alle nuove tendenze del disegno progettuale.<br \/>\nIn mostra i lavori di alcuni dei pi\u00f9 illustri artisti, designer e progettisti di quegli anni: da <strong>Lucio Fontana<\/strong> a <strong>Enrico Castellani<\/strong>, da <strong>Gio Pomodoro<\/strong> a <strong>Bruno Munari<\/strong>, e poi <strong>Mario Schifano, Giosetta Fioroni, Enzo Mari, Luigi Veronesi, Franco Grignani, Mario Giacomelli, Carlo Cisventi, Pier Luigi Nervi, Roberto Sambonet, Gio Ponti.<\/strong><\/p>\n<p>Visitors will also be able to make use of an app, realised by CSAC and previewed on the occasion of this exhibition, which will accompany them along the route, facilitating access to additional and in-depth content, which can be activated in reading, audio and LIS language mode from personal devices and free of charge. The app was developed by CSAC as part of a PNRR project on accessibility, welcoming and sharing museum heritage funded by the Ministry of Culture.<\/p>\n<p>Both exhibitions (Valserena and Palazzo Pigorini) are accompanied by an Electa catalogue, on sale at the CSAC and in bookshops (\u20ac 62)<\/p>\n<p>The exhibition in Palazzo Pigorini is free, the one in Valserena has a charge. I visitatori di Palazzo Pigorini potranno ricevere gratuitamente una cartolina lenticolare, che dar\u00e0 diritto a uno sconto alla mostra di Valserena.<\/p>\n<p><strong>INFO<\/strong><\/p>\n<p><strong><em>Visioni (im)possibili<br \/>\nSpazio, luce, movimento in the CSAC collections<\/em><\/strong><br \/>\nby Alessandra Acocella and CSAC &#8211; Centro Studi e Archivio della Comunicazione<br \/>\nPalazzo Pigorini, Strada della Repubblica 29\/A, 43121 Parma<br \/>\nExhibition opening: 20 January &#8211; 24 March 2024<br \/>\nOpening hours: Wednesday &#8211; Sunday 10 a.m. &#8211; 7 p.m. (last entrance at 6.30 p.m.)<br \/>\nFree entry<br \/>\n<a href=\"mailto:pigorini@comune.parma.it\">pigorini@comune.parma.it<\/a><br \/>\n<a class=\"external\" href=\"http:\/\/www.comune.parma.it\/cultura\" target=\"_blank\" rel=\"nofollow noopener\">www.comune.parma.it\/cultura<\/a><\/p>\n<p><strong><em>Visioni (im)possibili<br \/>\nComunicazione, utopia, progetto in the CSAC collections<\/em><\/strong><br \/>\nby CSAC &#8211; Centro Studi e Archivio della Comunicazione Universit\u00e0 di Parma<br \/>\nAbbazia di Valserena, Strada viazza di Paradigna 1, 43122 Parma<br \/>\nExhibition opening: 21 January \u2013 21 April 2024<br \/>\nOpening hours: Friday 9 am &#8211; 3 pm, Saturday and Sunday 10 am &#8211; 7 pm<br \/>\nEntrance charge<br \/>\nfull price 10 \u20ac<br \/>\ndiscounted 5 \u20ac (with Pigorini postcard)<br \/>\nstudents 5 \u20ac<br \/>\nschools 3 \u20ac<br \/>\n<a href=\"mailto:servizimuseali@csacparma.it\">servizimuseali@csacparma.it<\/a><br \/>\n<a class=\"external\" href=\"https:\/\/www.csacparma.it\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.csacparma.it\/<\/a><br \/>\nYou can also follow CSAC on FB and Instagram<br \/>\n<a class=\"external\" href=\"https:\/\/www.facebook.com\/hashtag\/csac?__eep__=6&amp;__cft__%5b0%5d=AZVB4iyrB4j7-z0fZk8SYxM-QX6Ej502f1DVWWP2BbJY1F7fGVwDMkuaOJCkDbKkCim7xtMaZ5b14QA75RHbHL6E4s66IzKDrbMih0IrLmjJ2fkCVXHN0GRV8BMrQPjG3em-j9_lf0PKjm3CBFBZ0sWo&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"nofollow noopener\">#csac<\/a> <a class=\"external\" href=\"https:\/\/www.facebook.com\/hashtag\/newbauhaus?__eep__=6&amp;__cft__%5b0%5d=AZVB4iyrB4j7-z0fZk8SYxM-QX6Ej502f1DVWWP2BbJY1F7fGVwDMkuaOJCkDbKkCim7xtMaZ5b14QA75RHbHL6E4s66IzKDrbMih0IrLmjJ2fkCVXHN0GRV8BMrQPjG3em-j9_lf0PKjm3CBFBZ0sWo&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"nofollow noopener\">#newbauhaus<\/a> <a class=\"external\" href=\"https:\/\/www.facebook.com\/hashtag\/europe?__eep__=6&amp;__cft__%5b0%5d=AZVB4iyrB4j7-z0fZk8SYxM-QX6Ej502f1DVWWP2BbJY1F7fGVwDMkuaOJCkDbKkCim7xtMaZ5b14QA75RHbHL6E4s66IzKDrbMih0IrLmjJ2fkCVXHN0GRV8BMrQPjG3em-j9_lf0PKjm3CBFBZ0sWo&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"nofollow noopener\">#europe<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is called Visioni (im)possibili the starting exhibition of a three-year collaboration linking the Communication Studies and Archive Centre &#8211; CSAC of the University of Parmaand the Municipality of Parma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33148,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[61,60],"class_list":["post-33286","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-csac-en","tribe_events_cat-exhibitions","cat_csac-en","cat_exhibitions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cVisioni (im)possibili. 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